Improve Your Pay Per Click Campaign
This is the portion of the website that applies to most pay per click (PPC) advertisers and you may be included in this group. You are generally satisfied with the results of your pay per click campaigns but you want to build on or fine tune your ads. I have separated some of the common areas where advertisers want to work optimize their pay per click ads. You will notice some topics overlap with others.
- Improve Your Quality Score
- Improve Your Click Through Rate: Improving your CTR will obviously increase the number of clicks.
- Improve Your Conversion Rate: The conversion rate is dependent on the landing page so this area speaks to improving your landing page.
- Increase Your Impressions
